The entertainment industry in Nigeria is arguably one of the biggest in Sub-Saharan Africa, considering the large number of talents emerging almost every day from this side of the continent. And it’s really growing at a very fast pace too. However, to be candid, I think a lot of artistes these days now pay more primacy to the glamour and glitz, and have less interest for the art. Well I belong to the school of thought that believes every artiste has the freedom to make art. After all the root word in "Artiste" is "ART". The fact that you shoot a video worth millions of naira or you’re signed to a major record label, and have a manager that handles your bookings/promotions doesn’t entirely make you a professional artiste. The bottom line is; creativity and good packaging should go hand in hand. Just a thought!